For agents who are done grinding from deal to deal and ready to build a business that grows every year. If you're already closing deals but still feel like you're starting over every month, you're exactly who we built this for.
New to the business, building a team, or running a brokerage? The same problem shows up at every level. We'll help you figure out where you fit.
Ready to see if this is the right fit?
Book a free call with our team. No pressure, no obligation. Just a conversation about where you are, where you want to go, and whether The Herd can help you get there.
Whether you're brand new or a 20-year veteran, we'll make sure you're matched up with the right person on our team.
Meet The Founder
375
Founder of The Herd
A 375-agent organization expanding across the U.S., Canada, and beyond.
Top 10
Sponsor Globally at eXp Realty
Top 10 out of 83,000+ agents worldwide.
11
Direct Sponsees
ICON Agent Award winners — eXp's highest production honor.
5
Direct Sponsees
Named to the eXp 250 list of top producers.
Meet Our Members
These are all members who trusted us at a pivotal point in their careers. Many were new to real estate. Some were burned out after years of grinding from deal-to-deal. Some were building teams. All experienced growth after aligning with us.
Renee Ryan
Los Angeles, CA
“I learned more in a 30-minute phone call with you than from any mentor or broker I had prior.”
From years without a closing to 2 deals in her first 3 months with The Herd. $5.3M closed in a single month, and an 8-figure pipeline.
Ian Raysor
Columbia, SC
From active duty Air Force in 2021 to replacing his military income within 6 months. 41 closed and funded his first 12 months. Bought his dream home and retired his dad, all before 30. Named to the eXp 250 list and recently earned his 5th ICON Agent Award, in less than 5 years.
Tri & Lily
Dallas, TX
From newly licensed college graduates in 2022 to 17 homes sold their first year, 34 the next. Both named to the eXp 250 list within their 2nd year licensed. Now traveling the world together while closing multiple deals a month.
Big Mike
Kansas City, MO
From under $10K GCI in 2 years to $500K+ in GCI since aligning with The Herd in 2022. Built a personal brand that now brings him new clients every week.
Visit https://exprealty.com/income for a full view of the typical earnings, equity, and historical results of all eXp Realty participants. Earnings are performance-based and not guaranteed; most participants earn supplemental or no income. Success in real estate requires significant time, specialized skill, and persistent effort. Reported figures represent gross payments and do not include business expenses like marketing and travel, which can exceed earnings and result in a net loss. Individual results depend on your personal sales and leadership efforts over time.
Whether you've closed five deals or five hundred, you know the feeling. One month everything clicks. The next, it's like you're starting over from zero again. No real pipeline. No predictability. Just the next deal, and the quiet fear of what happens in between.
And it's not just about this month. The industry itself is shifting fast, commission lawsuits, consolidation, AI, agents building real strong personal brands online while others are getting left behind. Standing still isn't neutral anymore.
Working harder will only get you so far without the right structure. What you need is a proven client acquisition system, a strong personal brand, and assets that don't stop working the moment you do.
The Herd
Most agents are told to just work harder, post more, hustle more, hope more. We don't believe in that. We believe growth happens when good people commit to the same standard and hold each other to it. That's the whole reason The Herd exists. Not to give you one more thing to figure out alone, but to give you a room full of people already building the business you're trying to build.
Know exactly what to do next, what to stop doing, and how to actually do it.
The exact playbooks our top agents are using right now, ready for you to install into your business.
Stop building alone. Surround yourself with agents already doing what you want to do.
This is how deal-to-deal turns into a real, predictable business.
The Blueprint
Grow the list of people who know, like, and trust you.
Show up consistently so you're never forgotten.
Turn visibility into real relationships.
Convert relationships into results.
The Blueprint gives you the weekly actions. The Herd gives you the people, feedback, systems, and accountability to execute them.
The Herd Hub
Members Only Group & Chat
Weekly Game Plan
Lead Systems
The Herd Academy
Weekly Mastermind
Exclusive Live Events
Collaborative Community
Growth Support & Systems
Wealth & Legacy
95% of real estate agents earn strictly from one side of the ledger, trading time for a paycheck, deal to deal. But 95% of the actual wealth in this industry sits on the other side, ownership, equity, and income that doesn't disappear the moment you stop working.
Most agents never cross that line. Not because they can't sell. Because nobody ever showed them the other side existed.
We're not just here to help you close more deals. We're here to help you build something that outlasts this year, real wealth, for you and your family, using the exact industry you already know better than anyone.
The Platform
Think of your real estate career as a long road. For most of history, agents only had one lane to drive in: sell more real estate. That's it. That was the whole career. No matter how long you'd been driving or how far you'd gone, the moment you stopped, your income stopped too. eXp built two more lanes.
Lane 1
Sell real estate, at the highest level. Aggressive splits, a low cap, built-in lead generation, and a cloud office that puts your brokerage in your pocket wherever you are.
Lane 2
No more paper awards. Every deal you close builds real equity, based on your production. Produce enough, and you earn your entire broker split back in company stock.
Lane 3
This is the lane that changes everything. Build income beyond your own production, by helping other agents succeed. Every agent you bring into this changes your trajectory, not just theirs.
Three lanes. One road. Welcome to eXp.
Proven systems for growing your database, filling open houses, and turning social content into consistent, inbound business. Built by our highest producing ICON agents, at no added cost.
Multiple state managing brokers and over 1,800 support staff, ready to help whenever you need them, day or night.
Multiple client acquisition channels available for you to tap into: eXp Relocation, Affinity, Rewards, Investment Services, our internal 83,000-agent referral network, and Realty.com.
More Stories
The brokerage was never the most important decision. The people around you every day are. Here are some of the members who took action and created lasting change in their business and life.
Brock Bremmer
San Antonio, TX
Started part-time with The Herd in 2020. Left a six-figure corporate job behind and went full-time in real estate within 6 months. Recently earned the ICON Agent Award.
Ivan Cano
El Paso, TX
From corporate executive to replacing his full salary in his first year in real estate, since aligning with The Herd in 2021.
Luis Adames
Austin, TX
One deal and 5 rentals closed in a year and a half at REAL. Since joining The Herd, he's now representing a $7.5M buyer connected through The Herd's internal referral network.
Ryan Saoudi
Chicago, IL
Found us on YouTube in 2024, freshly licensed right after turning 18. Started with The Herd brand new, and has since closed 30+ units for $10M in total volume in his first 2 years.
Book a free call with us and find out if running with us is the right move for you. No pressure. Just a real conversation about where you are and where you want to go.
